个人简介:管理学博士   
 毕业院校:格拉斯哥大学
 专业方向:品牌管理、市场营销
 代表成果:
  
 
 1.Dong, X.Y., Veloutsou, C. and Morgan-Thomas, A. 2019. Negative Consumer Engagement. Presented in the 14th Global Brand Conference, Berlin, Germany.
 2.Dong, X.Y., Veloutsou, C. and Morgan-Thomas, A. 2022. Negative Online Brand Engagement Scale Development Process: Structured Abstract. Presented in the 2022 AMS Annual Conference, Monterey, CA.